Corporate identity
Style is the soul of any object
Vasily Rozanov
Corporate identity or sometimes referred to as "corporate identity advertising" means promotion of appurtenance to one and the same company or corporation. This term is quite adequately interpreted as a corporate style or image or system built-up on two foundation elements - a common recognizable image and design solution. Corporate identity, generated in the style of created characters and forms, is an essential tool for standing out and presenting the Right Image of Your business and making Your Company distinct from many others.
FUNDAMENTALS OF CORPORATE IDENTITY
- Logo, visual symbol (sign), company unit
- Firm colors
- Corporate typeface
- Style-generating graphic elements
CORPORATE IDENTITY CARRIERS:
BUSINESS STATIONERY
- Company letter-heads, envelopes, folders, daily planners
- Business cards (personal and corporative)
PRESENTATION MATERIALS
- Invitations, greeting and seasonal cards, diplomas, certificates
- Booklets, brochures, leaflets, reports, price-lists
- Multimedia presentations
SOUVENIRS AND GIVEAWAY
- Flags, bags, pens, note pads, business promotional gifts
- Calendars: wall, desk and pocket type, quarterly purpose
PROMOTIONAL MATERIALS
- Corporate ad dummies and artwork
- Outdoor advertisement
- Internet-placed banners and buttons
INTERNET
- Websites
- Corporate portals
INTERIOR DECORATION
- Interiors of shopping space, office, study room, conference rooms, reception desks, waiting parlors
- Informative signs and indicators, door nameplates, data panels
- Corporate uniforms and special overalls
EXTERIOR DECORATION
- Fascia, show cases, parking lots
- Corporate landscape design
FIELD EVENTS
- Exhibition stands
- Mobile structures
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